A trademark is a unique logo, symbol, mark, or design that represents a brand or a company. Every company has its own unique trademark and uses it for all their business dealings in day-to-day transactions. The trademark is in fact an alternative identification that gives people the idea of which company acts behind it. If you are in Hong Kong and are going to incorporate a company, you can easily register a trademark for it. However, there are certain limitations when you are choosing the marks.

Here are the marks that shouldn’t be used as a trademark for your organization:

• Marks identical to name, flag, national emblem, medal of a country, etc.
• Marks that represent racial discrimination
• Marks identical to the name or emblem of some other organization
• Marks that relate the generic name, term, or type of product, for instance, sunglasses, battery, etc.
• Marks of fraud and high sounding publicity
• Marks that are similar to the hallmark that indicates the implementation of control and security
• Marks that directly relate to the raw materials, purpose, function, weight, and other different features of the product
• Marks similar to the sign of Red Cross or Red Crescent

Make sure that you are very careful while performing the task of your trademark registration. You can take recommendations from the other companies that have their names and trademark on the Hong Kong Company Registry.

There are business consultancies that can help you greatly in this area. They will guide you in choosing or designing the best logo for your brand. They will discuss all the limitations and important information that needs to be followed while designing the brand logo. Take their help and make your trademark unique and amazing as it will represent your entire organization in every field of business.

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